We are psyched to have won a bunch of awards in the Society of Publication Designers 55th annual competition! There was tons of amazing work this year and we are grateful to be included in the winner’s circle.
Our story “La La Land,” won a gold medal for design. Franck Malthiery shot the photos in Los Angeles with Mariah Walker styling. We were so excited when the photos came that we knew something great was happening. The story was published in the February 2019 issue of Earnshaw’s magazine.
There is something about the way that Franck is able to capture a candid moment while simultaneously creating a perfect, spare, modern composition that put us in a minimalist mood for this opener. Helvetica was the obvious foundation on which to build our design. The lowercase “a” in Helvetica bold is one of the most beautiful masterpieces in all of western typography and luckily there are three in this headline. This was one of those rare designs that came together relatively effortlessly. Once we started to flow through the spaces between the letters we found the idea of creating a graphic hook by filling in the counters of the “a”s with yellow. The dek and credits are set in one of our favorite new fonts called Fleischer by Lewis McGuffie. It has a sort of old Hollywood, 40s, brush stroke derived look that has become very popular lately.